Coke is one of those companies that has such inspiring campaigns, their current one being the 'Open Happiness Project', and I had the amazing opportunity to be selected as one of the film makers to be a part of it.
There's nothing I'm more passionate about in film than inspiring people to think beyond themselves and take action to make positive changes in the world around them. It was a really fun project and I couldn't have done it without a really great team of friends!
Check out some of the other great films from other film makers at Coca Cola Canada's Youtube Channel.
Travelling gives me the opportunity to explore new cultures and connect with people in meaningful ways. More importantly, it helps me to explore myself as a person and be humbled by the vastness and diversity of the world we live in. In short, I believe that travelling is nothing less than an inspirational experience and once the travel bug takes it's reigns on your life, it has a difficult time letting go.
During my most recent trip to Macau, Hong Kong, and Japan, I was tasked with creating a commercial for TeamBuy Travel, and before venturing on my 2-week long journey I had a clear idea of what I wanted to achieve for this video. I wanted to encompass all of the emotions and awe that I felt and give the viewer that rush of excitement--of letting go of all your worldly possessions and commitments and giving in to the tide of the unknown.
With all my videos, I strive to give viewers more than entertainment, I want to give them substance and a desire to discover something greater than themselves. Even with something as simple as a travel video, I believe that you can inspire people to do great things.
Director/DP/Editor TeamBuy announced today the launch of its latest and greatest product, the W.A.L.L.E.T. payment system. Developed in-house, this device re-revolutionizes your online shopping experience by doing away with those evil, annoying credit cards and allowing you to pay with cash! The sale is only available on April 1st so better get your hands on [...]
Encountering new challenges always excites me, and with this shoot I was both challenged and humbled by the two man operation run by Peter Parvez. Most of my past shoots typically involve large operations in sizeable venues, but Peter’s tailoring business was quite the opposite - a modest single room office on the 56th floor, where all the magic happened. This posed a challenge for me because big venues mean a variety of B-roll shots and angles that I can use to help illustrate the story. In Peter’s office, I decided to take a different approach and concentrate more on his character and his craft as a tailor. I focused (no pun intended) on details in his suit making process and on his interactions with his clients. It was his first time ever being interviewed, let alone on camera, but I think his personality and music really help tie in the intimate experience that is unique to his business.
It’s been just over half a year since I got my new Canon 5D Mark III, and I got the great opportunity to reunite with the very first client that I took my camera out on an adventure with. Last time I took some big risks hanging off the side of a cliff and canoeing with my camera gliding 4 inches off the surface of the water, so this time I decided to top that by taking my camera 75 feet below the surface down a pitch black cave. I had to pass the camera to our tour guide Jen when I had to crawl through the many small (and very jagged) openings, but we escaped unscathed! Nothing like new and exciting risks to test the limits of your gear.
When it comes to directing one of the biggest challenges is getting the actors to deliver their characters on screen in a genuine way. How does one manage when the actors have never acted before? Well, I had to write the script to their personalities and in some cases let the actors improvise entire scenes.
A comical commercial to launch the New TeamBuy Mobile App. The video originally ended with the restaurant scene, but after putting it together it felt like something was missing, so we brought the story full circle with the new ending. I was working with TeamBuy employees who volunteered their time and had no acting experience, so props to them for putting on a great first performance!
I had the pleasure of shooting at this luxury salon just outside Yorkville in Toronto. With haircuts at $400 a pop, the venue speaks for itself. I wanted to capture the spaciousness and ambience of the salon with smooth transitions and flying shots paired with a chic, modern beat.
A National Youtube Takeover Campaign for TeamBuy.ca that was produced in a 7 days to meet a last minute deadline on a budget of less than $2000. This video was shot and produced 100% with talent from TeamBuy (save for the last song). The final product has received acclaim as a commercial on par with an agency production and is a testament to what a dedicated and talented team at TeamBuy can achieve. The video garnered nearly nearly 20,000 views in a single day.